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Vermilion Mercantile

An outdoor lifestyle brand inspired by the rustic adventures Lake Vermilion brings.

Vermilion Mercantile was born out of a desire to create a brand inspired by the rustic adventures and scenery Lake Vermilion brings. We’ve had a slice of paradise since 2018 after falling in love with the area throughout the years. Our love for the water made this a perfect spot to lay some roots down. We also have a 10 year old Cavalier King Charles who spends every second he can swimming at the dock. We love making core memories with him at the lake.

We create each piece to embody rustic Northwoods adventures. A cozy sweatshirt to wear by the bonfire, a favorite cup to hold that morning coffee by the lake, candles that smell of fresh northern pines. We aim for our products to bring joy to everyone and hope they serve as inspiration for your next adventure!


Kuuma Wood-Burning Sauna Stoves and Furnaces are produced with “old-world” craftsmanship, quality, and charm not found in today’s throw-away world.


The Kuuma family (Kuuma means hot in Finnish) of American-made woodburning products has evolved for nearly a century with continual innovation to stay at the leading edge of technology in the woodburning industry. You’ll understand why #kuumapowered makes such a difference.

Our stoves are made with American steel and have been manufactured in the USA Finnish-American style for generations!

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